File Fearlessly® with Calvin Culator

Tax season brings anxiety. Numbers, forms, and math no one wants to do — or trust themselves to get right.

For the fifth season of TaxSlayer’s File Fearlessly® campaign, we took a simple product truth — they do the math so you don’t have to — and turned it into a character who absolutely lives for it.

Meet Calvin Culator: a hyper-capable, proudly nerdy spokescalculator obsessed with credits, deductions, and 100% accuracy. By personifying TaxSlayer’s core functionality, the campaign gives the brand a bold new face while reinforcing confidence and trust in a category that rarely takes creative risks.

The work debuted during the TaxSlayer Gator Bowl and rolled out across broadcast, paid social, and digital throughout the tax season.

Tax season may never be fun.
But it can finally feel fearless.