Peelz teamed up with Party Land to inject some much-needed chaos and personality into the fruit aisle. The result? “Nothing Peelz Better,” a national campaign that turns a simple mandarin into a full-blown obsession.

The hero film follows a woman who gets hooked on the oddly satisfying joy of peeling a Peelz—quickly spiraling into peeling everything in sight: wallpaper, tree bark, even the roof of a convertible. Every attempt reminds her (and everyone watching) that nothing peelz like a Peelz.

Bright, unhinged, and impossible to ignore, the campaign lives across TV, social, OOH, sampling, and retail—bringing mandarin mania to the masses.

“Peelz has always been delicious, but now it finally has the attitude to match,” says Kiah Ruvalcaba, VP of Marketing at Fowler Packing. “Party Land helped us give the brand the wild, funny energy it’s always deserved.”