NBA Top Shot was one of the first NFT platforms to break into the mainstream, offering exclusive digital NBA highlights as trading cards. The challenge? NFTs were still a confusing concept for many, and people didn’t understand what Top Shot offered.

Party Land’s solution was simple: connect the new digital experience to something everyone understood—trading cards. We created a campaign that showed how NBA Top Shot was a natural evolution for passionate fans who wanted to own unique moments from the game.

We partnered with NBA superstar Kevin Durant, who added credibility and helped amplify the message. The campaign helped demystify NFTs and drove major engagement, cementing NBA Top Shot as a leader in the growing NFT space.