Men's Wearhouse had a problem: they were widely recognized as the go-to place for tailored suits, typically for special occasions like weddings, job interviews, or funerals. Customers would visit them for their first suit and then wouldn't return for years. The challenge was clear—how could Men's Wearhouse stay top-of-mind for men beyond these occasional events? The brand had a strong history and high awareness, but it needed to reposition itself as more than just "dad's suit store."

To help with this, Men's Wearhouse turned to Party Land for expertise in breaking through and connecting with new audiences. The goal was to develop a campaign that would reframe the brand’s image, demonstrating it’s not just about suits for special occasions, but also a place for everyday wear and all the needs that go with it.

By focusing on humor and relatability, we crafted a campaign that invited men to see Men's Wearhouse as "The Suit and More" destination—bringing new life and relevance to a brand that had been seen as stuck in the past.