Liquid Death x Netflix
The No Brainer
16% of viewers who were served the ad watched the ENTIRE 30 minutes
And then we topped it off with an extensive Vegas takeover
If zombies invaded your home, would you know what to do?
When Netflix hit up Liquid Death to see if they’d be interested in doing anything to help promote Zack Snyder’s new zombie heist film, we said hell yes.
Our idea: Let’s make the world question whether zombies are real (anything could happen these days) by creating a headband that holds cans of cold water around your head, hiding your warm brains from Zombie’s heat sensing vision. We called it the No Brainer.
From product development to long form content to flash mobs to social posts, this campaign does it all.