GLOBAL 

From how you use it, to where you take it, to what you put inside it, you can tell a lot about a person based on how they use their JanSport. It’s stuffed with your stuff and its scuffs tell your tale.
Our global campaign shines a light on Gen Z’s daily lives and tells offbeat, relatable stories about our audience through their backpacks in these everyday moments. We’re highlighting the connection between you and your bag, as told by JanSport.
So wipe your dusty, cheesy, snack fingers on our canvas. Smash our packs in your car door. Leave us locked in hot cars. Wherever you go, we’re Always With You.