Still Smell good

With Every Man Jack you can fall down a mountain and still smell good  

The brief was simple, how do we convince our audience that naturally derived deodorant can also be effective. To land this point the idea had to be super simple, repetitive in nature and still memorable at the point of purchase. In a category where confidence means everything to their consumers, our campaign showcases how Every Man Jack deodorant offers dependable odor control combined with rugged, outdoorsy scents for unbeatable effectiveness. Through a series of hilariously memorable events, we drive this message home, fully embracing the personality and humor we infused into the brand to resonate with our core audience