All Nighter Setting Spray

For the release of the brand’s latest edition to their iconic lineup of All Nighter Setting Sprays, we were tasked with creating a campaign that hit hard on what makes the product so effective – its 16-hour staying power and its hydrating, hyaluronic formula. And how do you show a setting spray’s effectiveness? By putting it to the test. Knowing our target Gen Z audience often views themselves as their own worst enemy in their daily lives, we created a series of self-inflicted “torture-tests”, showing how All Nighter Hyaluronic Setting Spray empowers your skin to bounce back from whatever you do that blows back into your face (quite literally).