Razor

Film // Digital

Waking up a sleeping legend.

How we created a holiday campaign that Google’s Analytics team scored as “...double the brand lift score of ANY brand they’d scored for the entire year of 2019”. 

The brief was pretty straight forward: The brand is turning on the marketing machine again after years of dormancy. To test the engine, they wanted to do two campaigns: One for a new electric mini-bike called the E-Punk and one for 2019 holiday.

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