Liquid Death

Keep The Underworld Beautiful

Plastic is going to hell.

Liquid Death asked us to come up with a way to talk about their #DeathToPlastic sustainability message, while still staying true to their metal music roots. So we created a new platform called "Keep The Underworld Beautiful".

 

The center piece is a film featuring the demons of the underworld, imploring humans to quit using plastic bottles as they're filtering down to Hell, ruining it's delicate ecosystem.