Brand Strategy & Positioning // Launch Film
What’s wrong for the category can be right for the brand
In an industry not known for strong branding campaigns, Grounded bucked the system and became one of the biggest independent wine company launches of all-time.
When Napa Valley wunderkind, Josh Phelps, decided to start his second wine company, he wanted to do it differently. As a 2nd generation winemaker he knew the industry was was ripe for some disruption.
From The Ground
The wine world sang it's praise.
The launch was a massive success, garnering praise from around the wine and distribution industry, earning the brand key accounts across the U.S.
The brand has since added five new wines to it’s portfolio on the back of a successful flagship launch.