From The Ground

What’s wrong for the category can be right for the brand.

In an industry not known for strong branding campaigns, Grounded bucked the system and became one of the biggest independent wine company launches of all-time.

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When Napa Valley wunderkind, Josh Phelps, decided to start his second wine company, he wanted to do it differently. As a 2nd generation winemaker he knew the industry was was ripe for some disruption.