Erberts & Gerbert's
Bold Between the Breads
Every brand has a soul, not every brand has found it.
In a category dominated by competitor’s functional messaging, we leveraged the brand’s unique products (sandwiches made of unheard of ingredients) to appeal to consumers emotionally. Fast, fresh, or toasted does not a sandwich make--A sandwich is a sum of it’s parts, and those parts should be a culinary adventure.